4/12/2024 0 Comments Auto generated about us page![]() Is it business as usual or do you have a project outside of making money that you’re working on? What do you have going on in the background that represents the values you’re aligned to or moves you closer to achieving your mission? Actions speak louder than words so if you have something you're working on, share it! They know that these are values they can hold you accountable to as well. What are the values you hold in business that act as your north star? What keeps you always aligned with these values? This helps to build trust in your potential customers or clients. What Are the Core Values Driving Your Business Todayīusiness is fraught with difficult decisions and challenges that can define a company at certain points. You can help to put their minds at ease by sharing a bit about who you are and how you’ll guide them through the process from start to finish. Particularly for service businesses, clients will want to know who they are working with and what to expect from the point they send an enquiry. What are those values that made you take the leap? This is hugely important in helping customers or clients feel like their values align with yours and appreciate your efforts. A business is a platform to effect the change you’d like to see in the world. Small business owners and entrepreneurs often have a reason beyond earning money that drives them to succeed. Not only is it inspiring for others, but it’s also an opportunity to convey authenticity. What was the trigger that turned your hobby or passion into what you wanted to do as a business? A lot of big brands don’t bother to tell this story of humble beginnings. As a bonus, it really helps to convey your level of experience and qualifications if you’ve been passionate about your work or craft for a while. Everyone loves a story, especially one where someone has found the courage to live their passion. Where did you first learn that you had a passion for what you do? Tell the story of how you first discovered excitement for your work or creations. Be sure to include some imagery to make the page pop too! Your About Page is your space to convey everything wonderful about your business and your personality. I’ve outlined how each section can provide insight to your customers. You can pick and choose what fits for you. You don’t necessarily need to include all of them. This is really easy using Content Blocks in Create.īelow are some ideas for sections you can write about. ![]() So if you’re stuck for inspiration when it comes to putting your best foot forward, I’m here to help.īreaking your page down into sections is the easiest way to keep your writing focused and objective. In this blog, I’m going to outline exactly how you can convey these points with writing prompts and examples. To do this, you can share the roots of your passion and how you got started (past), the values that drive your business day-to-day (present), and what your ambitions are for your business (future). They want you to give them the reasons to connect with your business emotionally. When people visit this page, they want to get an insight into what a company stands for and what they represent before they decide to do business with them. They’re almost like past, present and future components for your writing. So what makes a great About Us page? We can break it down into three key parts Outlining the criteria you need to cover on your About Page is the first step to making your life easier. If you’re anything like me, writing about yourself is one of the hardest topics to do well (despite being the number 1 authority on the subject!). If you’re setting out to build a website, or if you already have, it’s likely one of the first pages you will have created. About Us pages… Every website needs to have one.
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